MARKET EDIT is a media and advisory firm at the intersection of retail strategy and cultural intelligence.
We partner with fashion's next generation of founders, providing unfiltered industry insights and strategic guidance that extends beyond traditional advisory work. Our approach combines deep industry understanding with true brand advocacy - we shape strategy behind the scenes while creating content and connections that amplify these brands' stories. Our work stems from a deep belief in women's economic power as a force for change. Working with ambitious founders building incredible brands isn't just business - it's personal. These are the brands we wear, the founders we admire, and the future we believe in.
Our flagship publication, Retail Roundtable, is where industry insiders come for the full picture - from emerging brand discoveries to market analysis to cultural shifts defining retail's future. More than a newsletter, it's a gathering place for founders, industry leaders, and fashion's most interesting voices to explore what's shaping the industry. Each week brings a fresh perspective on the brands, trends, and opportunities that matter.
ABOUT CARLY
Founded by strategist and retail advisor Carly Chenault, MARKET EDIT draws on fifteen years at the intersection of fashion, technology, and brand building. Her experience spans from the height of traditional luxury retail to the frontlines of fashion tech innovation, bringing a distinctive lens to how modern brands scale. As both an industry insider and startup operator, she's built retail divisions from concept and guided brands through pivotal growth stages. This experience forms the foundation of MARKET EDIT, helping founders understand what's actually working in modern brand building.
Previously at Barneys New York, Intermix, Alice + Olivia, Alexander Wang, Lucky Magazine, and more.